Meet Apron at Accountex

See live demos of William AI, built for modern bookkeeping

Accountex is back for another year, and so are we.

This year we’re heading to ExCeL London on 13 to 14 May for Accountex 2026, with something worth making the trip for. It’s the first real look at William AI, our bookkeeping intelligence agent that is redefining what automation means for accounting firms.

Whether you are coming for the CPD sessions, the software demos, or just to see what’s new, come and say hello to the Apron team. We would love to show you what we’ve been building.

Introducing William AI

William is Apron's AI bookkeeping agent for the tasks that slow you down. It goes beyond Apron's popular Capture product, bringing automation to every part of the bookkeeping workflow. William finds, extracts, categorises and publishes documents autonomously. Pre-loaded with UK VAT rules, William learns from your rules and guidance, becoming schooled in your policies and processes.

Accountex is one of the first places you'll be able to see William in action.

Come and find us: Stand 774

We'll be on stand 774 across both days. 

Drop by for a chat, a demo, or just to say hello to our friendly team. We’ll be running live demos of William AI and showcasing the full Apron platform throughout the day. 

Live demo slots:

Wednesday 13 May & Thursday 14 May

  • 10:00am

  • 11:00am

  • 1:00pm

  • 2:00pm

  • 3:00pm

Catch our talks:

Building a connected firm: Moving from fragmented tools to end to end workflows with Gavin Fell (Apron) Lara Manton (LJM Bookkeeping) and Zoe Whitman (6FB)

Theatre 6
Wednesday 13 May | 12:20pm

The rise of the AI bookkeeper: How practices can prepare for what comes next with Gavin Fell (Apron) Zoe Whitman and Jo Wood (6FB) 

Theatre 6
Thursday 14 May | 12:20pm

Beyond human speed: How AI is redefining the ‘Last Mile’ of business finance with Bogdan Uzbekov (Apron) and Stu McEwan (FreeAgent)

Theatre 10
Thursday 14 May | 3:20pm

About Accountex

Not been before? Accountex is the UK's largest event for accounting and finance professionals: 16,000+ attendees, 300+ software and service providers, and 180+ CPD-accredited sessions across two days. It's free to attend and worth every minute.

See you there! 

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