All blog posts
Product updates
Apron now integrates with FreeAgent
Save time, get cleaner records with a two-way sync between bills and books.
Nov 9, 2026
Customer stories
Potter and Reid: Built on regulars
From coffee to catering confidence
Nov 5, 2026
Customer stories
Wilsons: Raw ambition, smoother operations
From multiple manual payments to pawsome efficiency
Oct 26, 2026
Guides & tools
Why most bookkeeping AI fails
And what’s actually worth your time and trust
Oct 22, 2026
Product updates
Merchant cards, mobile payments, and William AI Guidance 2.0: September Apron product updates
Pay smarter, chase less, and get frontier AI on every plan.
Sep 7, 2026
Product updates
How Apron is making the agentic bookkeeping team member a reality with William AI
Designed for trust, built for scale
Sep 21, 2026
Apron news
Apron joins Tech Nation’s Future Fifty 2026 cohort
1 of only 25 UK tech companies invited.
Sep 16, 2026
Apron news
Apron x QuickBooks integration
Pay bills where your books are
Sep 15, 2026
Product updates
The evolution of William AI: Bringing frontier AI to every Apron user (and how we’ll price it)
Smarter guidance. Wider access.
Sep 7, 2026
Customer stories
Goddenwick farm: Home-grown success
Turning seasonal visitors into year-round family fun
Aug 24, 2026
Product updates
How William AI is leading the way in AI bookkeeping
Building the AI bookkeeper, from scratch
Sep 5, 2026
Product updates
To 99% accuracy in six weeks: Building William AI
Here is how we scaled William AI in a month and a half
Sep 2, 2026
Product updates
William AI continues to evolve: from Teach William to Guidance
Guidance drives William adoption
Aug 28, 2026
Product updates
How William AI works
Knowing when to act, and when to hold back
Aug 26, 2026
Customer stories
Gains Accountants: Helping hospitality thrive
Customers, cash flow and staffing
Aug 24, 2026
Customer stories
Sex Brand: Making pleasure a priority
Backed by research and rigor
Aug 4, 2026
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